The Promoter
High I Personality - The Influence Family

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The I family is associated with the OPTIMISM emotion. This means everyone in the I family needs and appreciates BEING LIKED on some level. They are usually EXTROVERTED, PEOPLE ORIENTED, and FAST MOVING. Their goal is INTERACTION.


The Promoter is optimistic, forward looking, fun, chaotic, tenacious, quick, and can lose focus easily. They are creative, inventive, and initiate activity while challenging the status quo. They take big risks and love interaction with others.


Promoters are not time sensitive nor are they very aware of errors and mistakes. They learn through trail and error and will repeat mistakes from the past. They are situational listeners and do not pay attention to the details.

Romantic Relationships:

The Promoter will be attracted to passive partners they can rely on and that can bring either stabilization or determination. They seek stable people who are less expressive and good listeners. Promoters are usually the more impatient, verbally aggressive partners in the relationship.

They can appear detached, confused, over-emotional, and very unstable and irrational as opposed to stable and rational. They will be abrupt, loud, and quick-fused and can change course without warning. Only the strong will survive this chaotic relationship with a Promoter.


The Promoters seeks friendships that admire them. They can have passive friends they can compete with, but want aggressive successful friends they can emulate. They speak their mind in relationships and expect them to do the same. They like emotional banter and will be highly flexible, unreliable, and less loyal. They have many friendships with shallow interfacing.


Promoter parents are fun, chaotic, unreliable, and exciting. They are poor “bad cops” and great “good cops.” The other parent will make the rules and like the children, the Promoter will likely break them. They are unpredictable, challenging, entertaining, and will change their mind without warning. They can be over emotional as a parent and will use emotional appeals to get their way.

Career Paths:

Motivators like to be center stage. They seek position power and influential roles where they can be the stars of the show. They like people oriented positions with high people contacts. This could include sales, leadership, motivational speaking, acting, improvisation, preachers, stand-up comedians, real estate sales, car sales, and positions with a high degree of people interaction.

Workplace Habits:

Promoter habits include being messy, confused, enthusiastic, disorganized, careless and scattered. They jump off the cliff and build their wings while falling. They are very good at faking it until they make it.


The Promoter style lives in the moment (the instant rather than the constant). They have a lot of energy and like to talk.  This tendency calls for the ability to focus on details, think things through, plan, organize, follow through, and complete one task before starting another—very difficult for this style.

Recognize the importance of following established procedures and develop ability to work independently. Consider all facts before making decisions. Interpersonal relationships will improve if one controls emotions, and appears more interested in what others have to say.