Personality Profile Marketing: Knowing How Your Target Thinks, Feels and Acts Can Make Your Sales Pitch a Success Have you ever wished you could get inside the head of your sales target and discover what makes them tick? If you knew their strongest motivations and their deepest fears, you could scale the last hurdle…
“Fake News” on social media has become so lucrative, trendy, and powerful, it is now more popular than the “real” news. The reason for this is pretty simple. The human brain sees people through its own personal lens. In other words, we don’t see people as they are, we only see them as we are.…
What we are experiencing within our country is a widening of the gap between two fundamental factions. I’m going to explain to you why it cannot be fixed based upon what is known as the psychology of disgust and contamination and moral dumbfounding. Our moral dilemma is deeper and more widespread than you may be…
Although gaining self-importance is a natural part of being human and finding our place among tiered relationships, the Self-Affirmation System works between two points of reference; self-importance as an individual and self-importance as a group. People who recognize “shared existence” will support group self-importance and reject individualism. The way self-affirmation is primarily achieved is through leadership.…
Posers. They’re everywhere due to the Internet and its vast number of social media outlets. I’m a successful consultant with clients in 18 countries. My business was built beginning with one satisfied client who told another about their experience and so on. I have not spent one penny on marketing in 12 years. As FaceBook and its…
Human beings, as a rule, want to identify with what they believe to be successful. When multiple media polls post across the airwaves claiming that one presidential candidate is at 38 percent and another at 50 percent, the human brain sees the 50 percent as “good” and the 38 percent as “bad.” The appearance of…
“We are fast approaching the stage of ultimate inversion: the stage where government is free to do as it pleases, while the citizens may act only by permission.” –Ayn Rand If you think that as an individual you can stop the process of social “Inversion” within a large social order, you will be wrong. The…
Human beings are more predictable than a clock. You might ask me why I’m saying this so I’ll give you this brief breakdown. Survival. Human beings are the only animal that acts out of cognitive reason rather than just instinctive action. As high level pack animals, people travel in packs known as “social groups.” Whether…
Human beings don’t want controversy, they need it. They need it because it assists the brain in defining “what it is” and where it “feels comfortable” in the world. Controversy presents “the other” whereas what we already think can oftentimes remain in question. Having controversy and choosing a side to stand on assists one in…
“We don’t see people as they are, we see them as we are.” If we think ourselves as “up here,” there will always be more issues with everyone else who resides “down there” than there are within ourselves. This interesting behavioral phenomenon rose to scrutiny during the 1980’s TV preacher scandals when low-living tv personality…
