Personality Profile Marketing: Knowing How Your Target Thinks, Feels and Acts Can Make Your Sales Pitch a Success

  Personality Profile Marketing: Knowing How Your Target Thinks, Feels and Acts Can Make Your Sales Pitch a Success   Have you ever wished you could get inside the head of your sales target and discover what makes them tick? If you knew their strongest motivations and their deepest fears, you could scale the last hurdle…

Why true leaders are lifted up

Although gaining self-importance is a natural part of being human and finding our place among tiered relationships, the Self-Affirmation System works between two points of reference; self-importance as an individual and self-importance as a group. People who recognize “shared existence” will support group self-importance and reject individualism. The way self-affirmation is primarily achieved is through leadership.…

Controversial Needs

Human beings don’t want controversy, they need it. They need it because it assists the brain in defining “what it is” and where it “feels comfortable” in the world. Controversy presents “the other” whereas what we already think can oftentimes remain in question. Having controversy and choosing a side to stand on assists one in…