Posers. They’re everywhere due to the Internet and its vast number of social media outlets. I’m a successful consultant with clients in 18 countries. My business was built beginning with one satisfied client who told another about their experience and so on. I have not spent one penny on marketing in 12 years. As FaceBook and its social media siblings have grown to the size of a small continent (FB gains 300,000 new users every 30 days), I’ve noticed “coaches” and consultants are now cropping up like track homes. These cookie cut coaches are what I’m going to discuss in this piece.
Here are a few observations I have gathered over the last 3 years.
For the last several years I have been associating with what I’ll call the “New Postmodern Entrepreneur.” These are some fantastic people. This group of entrepreneurs is a relatively new social group (now largely become a social order) of young individuals (ages 24-44) made up of both men and women. These originators are successful self-starters with a strong work ethic, creative ideas, and a long list satisfied clients. I applaud these “originators” for hacking the path while having to by themselves master the technological and social media tools available over the last 15 years.
Track-homes are trash-homes. They’re “cheap copies” of the well built homes we all like to enjoy. Built by slick contractors who have mastered the art of the scam, they’re quickly slapped together using the lowest bidder with substandard materials, cheap appliances, and bad layouts. I know because I was in the trades many years ago. Like the cheap track-home, we are now seeing a rise in substandard track-coaches. Cheap copies of the real deal. Mastering slick marketing techniques in an effort to trick the public into an emotional knee-jerk purchase, they have flooded our cyberspace like a toxic mudslide. It’s no surprise that coaching has now become the latest fad. Remember, movements move. They come and then they go.
Watch out for it. What you’ll find is that the dog who barks the loudest ain’t got no bone. Always remember it’s the still water that runs deep. I landed a well known client recently and this is what he said to me over breakfast, “When I heard about you from at least 3 people in different parts of the country that I respect, I knew you were good because I have never heard of you. You are one of the good guys under the radar.” That’s where the gold is folks; under ground.
Here’s another gem my good friend Paul pointed out about this scenario; “this abundance of poor coaches and consultants flooding the marketplace not only makes way for the better experienced coaches and consultants who actually solve problems, it magnifies their ability.” Not only do we become rare, the “scarcity rule” affords us a clearer opportunity to work with high end clients–clients willing to pay a premium for great advice and direction that works. When they receive the best tried and true consultation, they not only don’t mind pay for it, they tell their high end friends.